Yossi Wellingstein, CEO

A founder of Sedona Systems, Yossi has over 20 years’ experience in the software and telecommunications business. He was a co-founder and CEO of Celltick Technologies and a member of the founding team of Barak 013 (acquired by Cellcom). Yossi holds a Bachelor of Science in Electrical Engineering and a Master of Science in Industrial Engineering from Technion (Israel Institute of Technology).

Ori Gerstel, CTO

Founder and CTO of Sedona Systems, Ori began his exploration of optical networking at IBM, followed by senior architecture positions at Tellabs and Nortel, and then Principal Engineer at Cisco, where he drove the architecture for IP/optical technologies. He holds a PhD from Technion (Israel Institute of Technology). Ori has been awarded the grade of IEEE Fellow (2008) and OSA Fellow (2014) for his contribution to optical networking. He published over a 100 papers, plus several book chapters and holds over 35 granted patents on optical and multilayer networks. Ori helped bring academia and industry closer together by serving as Editor in Chief of the Journal of Optical Communications and Networking (JOCN), and Steering Committee Member for the Optical Fiber Conference (OFC).

Assaf Nitzan, VP R&D

As Sedona’s VP of Research and Development, Assaf has vast experience in managing development teams of enterprise level software products. After leading R&D teams in a major governmental organization, Assaf joined IBM in 2008, where he led the development team of the XIV storage system at IBM. Assaf holds a BA in computer science from the Open University of Israel.

Steven Payne, VP EMEAR

Prior to joining Sedona in 2017 and becoming VP EMEAR, Steve has had over 25 years in both R&D and sales, in companies such as Alcatel-Lucent, Intucell, and Cisco. He holds a Bachelor of Engineering in Electrical and Electronic Engineering. Steven centers his professional focus on transforming traditional business models through innovation. As his greatest accomplishment, Steven puts his kids first and then professional achievements such as being one of the key people behind the launch of AT&T’s 3G network. Steve’s passions outside of the professional environment include his family, traveling, and running. Steve thinks you might be surprised to know he plays piano and accordion, and also acts as an ‘appropriate adult’ for youths and adults with mental health issues and learning difficulties when in police custody.

Benjamin Shat, VP Sales – North America

Ben joined our team as VP Sales in North America in 2017, bringing 22 years of senior sales management experience with him. Prior to coming on board, he held multiple VP Sales roles at Coriant and Tellabs. At Sedona, Ben combines his keen understanding of customer priorities and needs with innovative software solutions to create true business transformation. Outside of work, he is passionate about his two kids and his faith, and enjoys exercising and sports such as biking and snowboarding. As a one-time contestant on the US game show “Who Wants to be a Millionaire” Ben demonstrated his knowledge of a broad range of topics and ability to remember details – a skill he honed at the University of Maryland where he earned a Bachelor of Science in Mechanical Engineering.

Rached Blili, VP System and Sales Engineering

Rached brings a range of experience to his role as VP – System and Sales Engineering. His previous roles before coming to Sedona in 2016 included: Principal Engineer, WAN Orchestration, Cisco; Technical Director, Cariden Technologies; Network Automation Engineer, AT&T; and Senior Network Engineer, Sprint Canada. Rached is passionate about applying software solutions to data networking problems and is skilled at solving poorly defined problems with insufficient tools. His ability to maintain a highly functional understanding of a multitude of disciplines is reflected in his early contribution to several startups. Rached is a dedicated father.