Yossi Wellingstein, CEO

A founder of Sedona Systems, Yossi has over 20 years’ experience in the software and telecommunications business. He was a co-founder and CEO of Celltick Technologies and a member of the founding team of Barak 013 (acquired by Cellcom). Yossi holds a Bachelor of Science in Electrical Engineering and a Master of Science in Industrial Engineering from Technion (Israel Institute of Technology).

Ori Gerstel, CTO

Founder and CTO of Sedona Systems, Ori began his exploration of optical networking at IBM, followed by senior architecture positions at Tellabs and Nortel, and then Principal Engineer at Cisco, where he drove the architecture for IP/optical technologies. He holds a PhD from Technion (Israel Institute of Technology). Ori has been awarded the grade of IEEE Fellow (2008) and OSA Fellow (2014) for his contribution to optical networking. He published over a 100 papers, plus several book chapters and holds over 35 granted patents on optical and multilayer networks. Ori helped bring academia and industry closer together by serving as Editor in Chief of the Journal of Optical Communications and Networking (JOCN), and Steering Committee Member for the Optical Fiber Conference (OFC).

Assaf Nitzan, VP R&D

As Sedona’s VP of Research and Development, Assaf has vast experience in managing development teams of enterprise level software products. After leading R&D teams in a major governmental organization, Assaf joined IBM in 2008, where he led the development team of the XIV storage system at IBM. Assaf holds a BA in computer science from the Open University of Israel.

Steven Payne, VP EMEAR

Prior to joining Sedona in 2017 and becoming VP EMEAR, Steve has had over 25 years in both R&D and sales, in companies such as Alcatel-Lucent, Intucell, and Cisco. He holds a Bachelor of Engineering in Electrical and Electronic Engineering. Steven centers his professional focus on transforming traditional business models through innovation. As his greatest accomplishment, Steven puts his kids first and then professional achievements such as being one of the key people behind the launch of AT&T’s 3G network. Steve’s passions outside of the professional environment include his family, traveling, and running. Steve thinks you might be surprised to know he plays piano and accordion, and also acts as an ‘appropriate adult’ for youths and adults with mental health issues and learning difficulties when in police custody.

Idit Sperling, VP Human Resources & Operations

Idit joined the Sedona team 2014 to lead and build the global HR and Operations teams. In addition to directing the Operations, Finance and Legal teams, Idit is responsible for nurturing and caring for our most valued asset – our people. Idit’s extensive role includes overseeing talent acquisition, organizational design, employee development, employee engagement and retention, performance criteria and measurement, talent reviews, and change management.Prior to joining the company, Idit worked as a talent specialist with a leading recruitment agency and held an HR admin role with Nokia-Siemens Networks. Her knack for matching the right people with the right roles has been instrumental in Sedona’s ability to grow and prosper. Idit holds a Bachelor of Arts in Social Sciences from Bar Ilan University in Israel.

Enrique Gracia, VP Sales LATAM

Enrique joined Sedona in 2018 to lead the LATAM sales team. Enrique has a rich track record of assisting major telecom operators transform their business, with over 20 years of experience in the Service Provider industry. Prior to joining Sedona, Enrique held various senior sales roles in the LATAM region with companies including NetCracker, Juniper, HP and CISCO. Enrique holds a Bachelor Industrial and Systems Engineering from ITESM
Roland Gonzalez

Roland Gonzalez, VP Sales North America

Roland Gonzalez brings over two decades of network industry experience in routing, switching, SDN and Data Center technologies. He has a broad range of networking experience having held various technical and sales leadership roles, supporting Enterprises and Service Providers in both North America and LATAM. Prior to joining Sedona in 2020, he spent time at Juniper Networks, F5, Arista, Big Switch and various other Software and Consulting start-ups. He was an early recipient of Cisco’s CCIE certification and has a degree in Electronics Engineering. Outside of work he enjoys riding his mountain bike and coaching his kids in youth sports.

Rached Blili, VP System and Sales Engineering

Rached brings a range of experience to his role as VP – System and Sales Engineering. His previous roles before coming to Sedona in 2016 included: Principal Engineer, WAN Orchestration, Cisco; Technical Director, Cariden Technologies; Network Automation Engineer, AT&T; and Senior Network Engineer, Sprint Canada. Rached is passionate about applying software solutions to data networking problems and is skilled at solving poorly defined problems with insufficient tools. His ability to maintain a highly functional understanding of a multitude of disciplines is reflected in his early contribution to several startups. Rached is a dedicated father.